Another area where Saxo Bank differs from the average bank is in its partnership programme. Saxo Bank has acknowledged that local companies can have a better understanding and familiarity of clients in their own region, so Saxo Bank has aimed to build rewarding partnerships with these companies. In these partnerships, a customisable and rebranded platform is provided by Saxo Bank along with market information and value added services, while partners distribute the platform locally to clients. The result is an effective, joint commercial enterprise.
A major part of Saxo Bank’s partnership service is the Partner Program, a distinct combination of a selection of elements that ensures partners become the leaders in their markets. The Partner Program consists of excellent technologies enabling multi-asset trading on a single platform combined with the processes, strategies and marketing support necessary to build a solid business.
Saxo Bank’s innovative Partner Program entails the multi-asset platform with integrated front- and back-office infrastructure, real-time risk management, client base development tools, dedicated partner services and go-to-market strategies to help partners effectively enter, grow and optimise their business.
White Label Partnerships
For regulated financial institutions that are legally authorised to hold client funds, a White Label Partnership (WLP) with Saxo Bank is a powerful business solution. More than 100 WLPs worldwide can attest to this successful formula. The prestigious World Finance magazine also highlighted the success of Saxo Bank’s White Label Partner strategy when it named Saxo Bank the Institutional FX provider of the year in 2008.
White Label Partners are able to offer the capabilities of Saxo Bank's trading platform which are fully branded with the WLP’s look, feel and logo.
Introducing Brokers
Saxo Bank’s Introducing Broker (IB) programme enables individuals or firms to receive compensation for directing new clients to the SaxoTrader or SaxoWebTrader platforms. It is a valuable form of partnership. Saxo Bank seeks high caliber professionals with local market presence, expertise and, above all, integrity. Saxo Bank is an experienced and reliable partner for more than 250 Introducing Brokers spread across the globe. Catering for Money and Portfolio Managers, who trade on behalf of clients, as well as Brokers with self-trading clients and, of course, those who offer both, Saxo Bank provides a trusted brand and the perfect set-up.
Saxo Bank's products and services are well suited to augment existing financial services an IB may already provide, allowing them the opportunity to offer their clients Saxo Bank's full product range, traded through professional online-trading technology.
Saxo Bank’s Institutional services
Institutional services at Saxo Bank are designed to meet the requirements of smaller banks and financial houses, CTAs, Money Managers, corporations, hedge funds and proprietary trading houses looking for trading solutions and competitive pricing.
Saxo Bank offers multi-asset trading platforms, award-winning speed of execution, real-time cross-product risk management and integrated online reporting. Saxo Bank also ensures institutional clients are connected with the aggregated Tier-1 liquidity, pioneering technology and back-up support required to trade effectively. Saxo Bank’s solutions are fully scalable, direct and efficient, while institutional clients engage daily with sales trading experts, product professionals and market makers.
A partnership solution with Saxo Bank not only helps WLPs, IBs and Institutional clients enter the online trading market, it gives them the support, knowledge and reliability they need to become a success in an exciting growth industry.