Grow your business with Saxo Bank

Saxo Bank´s many years of experience in the online trading business and accumulated knowledge of the markets and the needs of clients translates into a proven success formula for White Label Partnership. The Partner Program for White Label Partners consists of excellent technologies enabling multi-asset trading on a single platform combined with the processes, strategies and marketing support necessary to build a solid business. Saxo Bank’s Partner Program is the unique combination of all the elements to ensure that partners can become leaders in their markets.

White Label Partnership

For licensed financial institutions looking to enter or expand their retail online-trading business, Saxo Bank offers a completely scalable White Label Solution. The solution is built around a customised version of Saxo Bank’s award-winning platform branded under the partner’s name. But it goes well beyond that. Saxo Bank’s innovative Partner Program entails the multi-asset platform with integrated front- and back-office infrastructure, real-time risk management, client base development tools, dedicated partner services and go-to-market strategies to help partners effectively enter, grow and optimise their business.

Partner with Saxo Bank to become a market leader

Saxo Bank’s partner program is based on a holistic approach to helping grow a partner’s entire business, where a partner receives a tailor-made package to quickly launch, effectively market, run and optimise their online trading business.

Partner Program designed to accelerate the partner business

The partner offering entails the following key elements designed to accelerate growth:

State-of-the-art platform & products

Saxo Bank’s platforms allow access wherever clients are and at any time, be they at home, at work or travelling. Saxo Bank offers access to a wide range of asset classes from one account, accessible across three integrated online trading platforms. Get access to all the main exchanges worldwide, Tier-1 liquidity and the market information that helps make the right decisions. Streaming news and advanced charting tools are just a few more features for convenient decision making and trading. The platform has numerous times been recognised as the best retail platform and has received numerous awards for consecutive years.

Dedicated account management and sales trading

When Saxo Bank talks about dedication, that means account management and sales trading support in over 40  languages so clients and partners can discuss daily business in their native language. Saxo Bank believes it is crucial to have professionals who understand a partner’s local market, culture and client behaviour if they are to be properly supported. Sales, product and platform training and education are also provided.

Proven processes and tools

Saxo Bank’s focus on internally developing its integrated trading technology infrastructure gives an extra advantage. Most of Saxo Bank’s technology offering is developed in-house by more than 300 dedicated IT-software engineers. It is built on IT expertise and is easy to customise to match the exact needs of White Label Partners. This means scalability, back-end flexibility and easier integration into the partners’ Back Office Systems to make their daily life easier, faster, and smoother, allowing partners to concentrate on what matters: growing their client base and revenues.

Go-to-market strategies and marketing support

Saxo Bank’s focus is consistently on ways to help partners market the offering effectively and to optimise their business. It takes time, resources and experience to find out what are the best strategies to enter the online trading market and to lead it. With over 10 years of experience in online markets, Saxo Bank shares expertise with partners, offering go-to-market strategies and marketing support. Saxo Bank also supplies partners with performance dashboards to help them monitor and develop the client base throughout the entire customer lifecycle.

Setting business in motion

The Partner Program is just one element of the partnership. The second element is the contribution from Saxo Bank’s prospective partners. The White Label Partner is a complete business owner and defines its own market strategies, client profiles and runs its own business. The set-up is done so that only the partner has access to its client data. Saxo Bank steps in to provide the best tools and to share its best practices to help partners to accelerate business growth. Partners execute on-the-ground marketplace strategies, client acquisition and development, as well as account management and service.

Saxo Bank’s comprehensive partnership offering covers the entire value chain, sets new industry standards, helps to achieve economies of scale and, through the revenue-sharing model, translates into a mutually beneficial and sustainable partnership model. The more expertise shared, the better partners become and the more success they will enjoy.

Other benefits of a White Label Partnership with Saxo Bank:

Ready to get started?

Saxo Bank has a proven track record in partnerships, and is always ready to make sure partners are provided with the best solution. Ready to get started?

• Partnership Profiles 
• Testimonials 
• Download Brochure