White Label Solutions

Grow your business with Saxo Bank

Saxo Bank´s many years of experience in the online trading business and accumulated knowledge of the markets and the needs of clients translates into a proven success formula for White Label Solutions. The program for White Label Clients consists of excellent technologies enabling multi-asset trading on a single platform combined with the processes, strategies and marketing support necessary to build a solid business. Saxo Bank’s White Label Program is the unique combination of all the elements to ensure that White Label Clients can become leaders in their markets.

White Label Solution

For licensed financial institutions looking to enter or expand their retail online-trading business, Saxo Bank offers a completely scalable White Label Solution. The solution is built around a customised version of Saxo Bank’s award-winning platform branded under the White Label Client´s name. But it goes well beyond that. Saxo Bank’s innovative White Label Solution entails the multi-asset platform with integrated front- and back-office infrastructure, real-time risk management, client base development tools, dedicated services and go-to-market strategies to help White Label Clients effectively enter, grow and optimise their business.

Become a market leader with a Saxo Bank White Label Solution

Saxo Bank’s White Label program is based on a holistic approach to helping grow a White Label Client´s entire business, where a client receives a tailor-made package to quickly launch, effectively market, run and optimise their online trading business.

Program designed to accelerate the business

Partner Program Model

The offering entails the following key elements designed to accelerate growth:

State-of-the-art platform & products

Saxo Bank’s platforms allow access wherever clients are and at any time, be they at home, at work or travelling. Saxo Bank offers access to a wide range of asset classes from one account, accessible across three integrated online trading platforms. Get access to all the main exchanges worldwide, Tier-1 liquidity and the market information that helps make the right decisions. Streaming news and advanced charting tools are just a few more features for convenient decision making and trading. The platform has numerous times been recognised as the best retail platform and has received numerous awards for consecutive years.

  • One account, three platforms (SaxoTrader, SaxoWebTrader, SaxoMobileTrader)
  • Award-winning, multi-product platform (FX, FX Options, Forwards, Spot Gold & Silver, CFDs, CFD DMA, Stocks, Futures, ETFs, ETCs)
  • Aggregated liquidity from Tier-1-banks and access to over 20 exchanges across the globe
  • Customisable and White Label-branded trading applications and interface
  • Two-way chat and broadast service 
  • Real-time prices, fast execution and multilple order types
  • Streaming news and market updates
  • Advanced charting tools and technical analysis.

Dedicated account management and sales trading

When Saxo Bank talks about dedication, that means account management and sales trading support in over 40  languages so clients and institutions can discuss daily business in their native language. Saxo Bank believes it is crucial to have professionals who understand a client’s local market, culture and client behaviour if they are to be properly supported. Sales, product and platform training and education are also provided.

Proven processes and tools

Saxo Bank’s focus on internally developing its integrated trading technology infrastructure gives an extra advantage. Most of Saxo Bank’s technology offering is developed in-house by more than 300 dedicated IT-software engineers. It is built on IT expertise and is easy to customise to match the exact needs of White Label Clients. This means scalability, back-end flexibility and easier integration into the clients Back Office Systems to make their daily life easier, faster, and smoother, allowing clients to concentrate on what matters: growing their client base and revenues.

  • Advanced client management tools for setting up and managing client accounts and treasury, to use separately or integrated via API/B2B with the Client´s CRM systems
  • Real-time cross-product risk management
  • Dedicated Back Office facilitation
  • Technical support
  • All systems and tools are available on both simulation and live versions of the platforms.

Go-to-market strategies and marketing support

Saxo Bank’s focus is consistently on ways to help Institutional client market the offering effectively and to optimise their business. It takes time, resources and experience to find out what are the best strategies to enter the online trading market and to lead it. With over 10 years of experience in online markets, Saxo Bank shares expertise with clients, offering go-to-market strategies and marketing support. Saxo Bank also supplies clients with performance dashboards to help them monitor and develop the customer base throughout the entire customer lifecycle.

  • Performance dashboards to help optimise a client´s customer base
  • White papers on various areas such as online marketing, website strategy and event management
  • 1:1 marketing support and consulting
  • Ready-to-use campaigns for clients, marketing workshops and seminars, newsletters and case stories
  • Web services.

Setting business in motion

The White Label Program is just one element of the relationship with Saxo Bank. The second element is the contribution from Saxo Bank’s prospective clients. The White Label Client is a complete business owner and defines its own market strategies, client profiles and runs its own business. The set-up is done so that only the Whitel Label Client has access to its customer data. Saxo Bank steps in to provide the best tools and to share its best practices to help clients to accelerate business growth. White Label Clients execute on-the-ground marketplace strategies, customer acquisition and development, as well as account management and service.

Saxo Bank’s comprehensive White Label Solution offering covers the entire value chain, sets new industry standards, helps to achieve economies of scale and, through the revenue-sharing model, translates into a mutually beneficial and sustainable model. The more expertise shared, the better the relationship and the more success they will enjoy.

Other benefits of a White Label Solutions with Saxo Bank:

  • Proven solutions (over 100 White Label Clients worldwide)
  • Full-scale White Label Solution (encompasses technology, service, marketing support and go-to-market strategies)
  • Scalable infrastructure and supporting tools for Back Office, client on-boarding and management
  • Partner Portal with client base development tools, white papers and a marketing campaign library
  • Training and support for Sales, Account Management and Marketers, as well as Back Office and IT.

Ready to get started?

Saxo Bank has a proven track record in White Label Solutions, and is always ready to make sure clients are provided with the best solution. Ready to get started?

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The Road to Partnership

Contact Saxo Bank

To learn more about Saxo Bank’s Institutional program, please fill in your contact details below.
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