PR PR
Public Relations, Saxo Bank
15 October 2015

Saxo Bank not to renew sponsorship agreement with Tinkoff Sport at the end of the season

Saxo Bank, the online multi-asset trading and investment specialist, today announces that it has decided it will not renew the sponsorship of the Tinkoff-Saxo professional cycling team for another season.

Lars Seier Christensen and Kim Fournais, co-CEOs and co-Founders, Saxo Bank, said:

“It has been a privilege working with the team over the past eight seasons and we are extremely proud of the numerous successes we have achieved together during this time. We would like to thank both the current team as well as the heroes from the past, from Bjarne Riis over Alberto Contador, Peter Sagan, the Schleck Brothers, Fabian Cancellara, Carlos Sastre to Matti Breschel, Chris Anker Sørensen and all the other riders whose passion and integrity have boosted the teams and our own brand as a sponsor both in Denmark as well as globally”

“We would especially like to thank Oleg Tinkov, the team’s current owner, and the management of Team Tinkoff-Saxo for the partnership. We look forward to finishing the season in style together as cycling will always have a special place in our hearts and we wish the team continued success”.

Supporting high performance sports from a business perspective continues to be an important feature of the bank’s engagement with its clients and community. The initiative SaxoSport, where clients and prospective clients engage in networks focused on high performance sports, recently had its first endeavour – Ride Like A Pro – where the selected participants lived and trained like cycling professionals and finished the journey with riding a stage of the Vuelta Espana.

“Sponsoring a cycling team has played a key part in building brand awareness at a time of rapid build-out of our international business which todays includes 26 offices around the world. Going forward Saxo Bank will continue to be a strong supporter of high performance sports and will be looking further into opportunities that enable us to sponsor strong individuals across various sports and regional interest. As always any decision regarding potential sponsorships will depend on business potential, results and value of branding,” said Christensen and Fournais.

Media enquiries

Cathrine Kier, Head of Communications
+45 2068 4510
CK@saxobank.com

About Saxo Bank

Saxo Bank is an online multi-asset trading and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. Its financial community portal, TradingFloor.com, is the first multi-asset social trading platform. A fully licensed and regulated European bank, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives on both our award-winning SaxoTrader and newly launched SaxoTraderGO platform, accessible on PCs, tablets or smartphones through a single account and available in more than 20 languages. The platform is white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in Copenhagen and has offices in 26 countries throughout Europe, Asia, the Middle East, Latin America, Africa and Australia.