White label partnerships have become the cornerstone of Saxo Bank’s strategy with 10 banks adopting the service in 2013 alone, bringing the total number of partnerships to 115 across 50 countries. The firm pioneered FX white labelling for banks and brokers in 2001 and since then has continued to develop its offering, helping its partners to provide their end clients access to trading in multiple asset classes, greater liquidity and risk management technology through a single account.
Saxo Bank’s trading engine, Saxotrader, is available via desktop, web or mobile. Launched in 1998, Saxo was one of the first banks to offer online trading and has maintained its reputation of staying ahead of the curve through the ongoing development of its electronic offering.
Commenting on the win, Matteo Cassina, Head of Business Lines, Saxo Bank said:
“Saxo Bank’s competitive edge as a white label provider derives from its ability to innovate faster than competitors and be a true solution provider to its clients.
“Our ambition is to continue to strengthen what is already a superior proposition to banks that are looking for the most cost-effective and sophisticated way to replace antiquated technology. Our clients benefit from our multi-asset class offering across the full value chain, together with state-of-art risk management and reporting functionality and reliable hosting.”
Wanda Rich, Editor of Global Banking & Finance Review, said:
“Saxo Bank a pioneer in white label solutions consistently demonstrates a commitment to quality and innovation providing clients with the knowledge, technology and infrastructure needed to be competitive in the online trading market.”
Over the past few years, Saxo Bank has strengthened its offering across multiple asset classes, most recently with the launch of equity options. The multi-asset trading platform is uniquely placed to aggregate liquidity pools across asset classes for individual and institutional clients looking to consolidate their trading with a single platform. Clients also benefit from cross asset margining, competitive pricing and customised liquidity.
Kasper Elbjørn, Head of International Communications
+45 3065 4300
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